About Boat Show Exhibitor Magazine
Boat Show Exhibitor is the world’s only magazine dedicated to helping boat show exhibitors maximize the return on their primary marketing investment: boat shows. According to the recently released 2010 Boat Show Purchase Influence Report from Foresight Research, boat buyers ranked boat shows as the most influential factor during the consideration phase of the sales funnel. Each issue of this quarterly publication delivers practical, industry-specific information and advice exhibitors can use to successfully market their products and services, and improve their ROI before, during and after a show.
Each issue covers best practices, marketing tactics, trends, and techniques readers can immediately apply to their boat show marketing programs. With case studies and peer interviews that reveal the secrets of successful exhibitors, and economic news and industry research offering insights to the marketplace, Boat Show Exhibitor is set to become the industry’s go-to marketing resource.
A team of veteran industry writers, marine industry consultants and experts from related industry consumer shows contribute content, covering topics that impact boat show exhibitors such as staffing, product presentation, increasing traffic, stretching exhibit budgets, lead generation, follow-up, and closing the sale.
Boat Show Exhibitor is published by Imagination, one of the country’s leading custom publishing and content marketing agencies, and is underwritten by the National Marine Manufacturer’s Association (NMMA).