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Boat Shows on a Budget

An exhibitor’s guide to stretching marketing budgets and smart digital strategies.

by Libby Lowe

The days of splashy opening night parties and over-the-top giveaways are on hiatus. Throughout the industry, boat show exhibitors are learning to do more with less.

Having fewer dollars to spend, however, doesn’t mean exhibitors need to water down their exhibits. After all, smart planning and creativity have always been the key ingredients for transforming a regular booth into an experience that wows customers.

[Check back soon for the full article]

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