After the Show (excerpt)

Connections have been made. It now comes down to follow-through.

You’ve packed up your booth and you might be thinking that your job is done. But it’s really just the beginning. Now it’s time to leverage all those leads. Here’s how to follow up on new prospects as well as strengthen relationships with existing customers. Boat show exhibitors must also staff and train appropriately to ensure stellar customer service and boat delivery.

Check back soon for the full article.

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